The SERVE Center kicked off the first Big Week of Giving in 2006. Each fall, the SERVE Center staff work to unify campus in order to raise money, canned food, and awareness for the Food Bank of Central and Northeast Missouri.
The SERVE Center supports other organizations with publicity and ideas as they implement their own fundraisers and service projects during the week. The SERVE Center also implements their own activities, such as canned food drives, a Community Partner Appreciation Luncheon, and more.